Client Stories
Rachel Stuart, tutor: 50 students in her group programme and 7,000 on her email list
"I feel really proud of the marketing. I'm really proud of the programme. And the feedback you get from people sometimes years later - that's what makes it worth it.”
Joanna Lott, Business Coach: turned a stop-start "evergreen" programme into consistent monthly enrolments and £10K months.
"I've consistently enrolled in my programme every single month without fail, even in August when I don't work. And most recently, I've had consistent £10K months as well, all through this one core evergreen group programme."
Gareth James, Poker Coach: from starting a new cohort every month to one group programme with consistent enrolment.
“Every day throughout the month, I’m now getting messages on social media and email asking if they can join my programme.”
Ellie Baker, Business Coach for Tutors: smashed her £5K-a-month target, cut her sales calls to 20 minutes and grew her group programme month on month.
"In January, everything started to change, and each month has got better since. Income-wise, I've smashed that target already. Every penny I've invested in this programme has paid off tenfold."
Sarah Clarke, Business Coach: joined with an existing group programme, decided to redesign it and enrolled 9 people in the first cohort
“It’s been a level up in my mindset, how I approach marketing and sales. How I think of myself as a business owner. It has been like a business mentoring programme, not just a group programme programme”
Jo Watkins, Coach for Medics: launched her new group and enrolled 35 doctors in first year
“I had 15 sign-up for my initial offer live on my webinar for the group programme, giving me revenue of over £17K. I’ve gone on to help over 35 doctors in the first year of business with the programme.”
Melissa Phillips, Leadership Coach: launched her group program, grew a non-profit alongside it, and built a sustainable delivery model
“I really enjoyed speaking to other people doing similar things, but different. That’s been one of the most helpful things for me. I now encourage my own clients to do that too.”
Sara O’Brien, Leadership Coach: filled her first beta group programme and went from occasional 1:1 clients to sales calls that feel like coaching conversations.
"I'll never forget the first sales call I had using your method. It felt like a coaching conversation, and the person was like, 'Yep, sign me up.' It felt super easy and natural, and it worked."
Emily Mattingsley, Fertility Awareness Educator: replaced feast-and-famine cohort launches with an evergreen programme that now enrols new members every month, without adding to her workload.
"Now the idea of enrolling five people easefully every month feels incredibly possible. It feels so baseline."
Mark Topley, Leadership Coach: swapped stressful cohort launches for an evergreen programme with a monthly marketing rhythm.
"I'm getting messages pinging in saying, 'I read that email and it really made sense to me, can we have a chat?' It's now a rolling process, rather than this big lead-up where you're firing emails at people every three hours because you've got five spots to fill."
Sophie Griffiths, Ads Strategist, launched Bloom, her 12-week Facebook ads programme, and enrolled 12 people across its first three intakes, without the pressure of traditional launches.
"For the first time in my business, I actually feel like I could plan the year out. It just feels really spacious. People don't feel that pressure to sign up. They want to sign up, rather than feeling like they have to."
Emma Taggart, Leadership Coach: went from 40+ to 25 hours per week with more consistent leads, sales and an evergreen group programme that works.
“I came into Amplify wanting more time and energy and I absolutely got that and so much more.
What I got was an end to end system - how to create, market and sell my programme, along with principles and techniques that I can now apply to any part of my business.”
Anita Popat, Business Coach: from a repetitive one-to-one offer to a niche group programme of consistent, ideal clients.
"The calls I've been having, I haven't even had to sell. It's just a conversation, and people are like, 'Yeah, I'm in.' It doesn't feel like you're selling, even though you are. It just feels easy for the prospective client and for me. It doesn't feel icky."
Janine Coombes, Business Coach: niched down and created a hybrid evergreen group programme with a pre-recorded curriculum and clear marketing.
Lauren Leopold: From fully booked 1:1 to a slick group programme, consistent leads and two 10k months.
Lizandra Leigertwood: launched a beta programme with 8 sign-ups, smashing her target!
Viv started her group programme, hit her first 12K month, then smashed 26.5K in 21 days
Claire Plumbly: sold 6 spots on her new group programme and is enrolling new members each month.
Sue sold out her brand new 1-1 programme in 5 days and tripled her income
Sam aligned her biz, launched a membership and sold out her group programme
Rachael Roberts: filled her 1-1, launched her group programme & doubled her income
Tricia Murray
Anxiety & Trauma Coach
http://triciamurray.co.uk/
“Before working together, I was really busy but wasn't making the money that I wanted to for the hours I was working. I felt stressed as we had a big financial commitment and I felt like a failure and pretty helpless that I wasn't able to support us to meet that.
Now… Last month I hit £4451 income (my max before had been income of around £2500), I quadrupled the income from my membership, I set up a group programme and raised my 1-1 prices from £450 to £1200. You changed my life and my family's life. Thank you”
Jenni Donato
Mindset Coach & Business Strategist
https://www.jennidonato.com/
“Before working together, I was struggling to get clients, was uncomfortable with sales and had fluffy messaging.
Now… massive mindset shift in my messaging and being able to demonstrate the tangible value of my services. I set up a membership which now has 40 incredible ladies inside and has amazing opportunity to scale for the future, smashed through my goal to reach 1000 members in my FB group and started to pull in consistent clients resulting in breaking through my first big money goal (exceeding my previous pre-kids full time salary by just working 3 part-time days per week)”
Colette Broomhead
Business Coach
https://www.colettebroomhead.com/
“I was lucky enough to work with Gemma for 9 months and I can honestly say that she helped me to completely turn my business around.
Before we started our sessions, I remember telling her that I really wanted a business where I could do a combination of 1-1 coaching, group coaching and that I also wanted a membership. Now I have all of that. I'm currently fully booked for 1-1, I'm enrolling for the 2nd round of my group programme and my membership has around 25 members.”
Sally Varley
Fertility Expert
https://sallyvarley.com/
“I was on the edge of burnout. I was stuck earning between £2-3k a month which didn't leave much after bills and overheads. Working with Gemma, I signed up 3 clients on my 1:1 Fertility Programme and signed one client on my Naturally Manage Menopause programme: approx £6.5k in sales in the space of a few weeks.
My biggest win was learning how to market and sell the programmes. I had my best month ever in the midst of a global pandemic when you'd think people wouldn't be spending money and hot on the heels of my worst month ever where I only made £300 in April.”
Jessica Haines
Website Designer
https://www.jessicahainesdesign.com
“Before working with Gemma, I was having some success with my business but I wasn't consistent in the actions I was taking, which meant I wasn't getting the results I wanted. I didn't know what actions and tasks to focus on daily or weekly, and because of that, I was getting constantly getting distracted and not moving forward in the way I wanted to
During The 5K Experience, I booked new clients and celebrated my biggest month in business, beating my previous biggest month by almost $2000. I feel more confident in the actions I'm taking, and do much better prioritising the important tasks each day. I also feel more confident than ever with the content I'm writing (and it seems I'm getting better results from it, as well!).”
Kelly Cookson
Email Copywriter
https://www.cheerupmarketing.com/
"We started working together in Feb and in March I had my first 10K month! This was down to Gemma's support and belief in me that I could launch my group programme again. I was scared to do it in case no one bought it. In fact, I had my best launch ever!
Working with Gemma lit a fire under me like I never could have imagined. I know I'm ambitious but Gemma's guidance and support was like a rocket booster to take the steps needed to grow my business and reach my goals. The group dynamic was hugely helpful because there was so much experience and support to tap into.
Since working with Gemma, I've earned more than ever before and I've focused on HOW I want to grow my business. I created a whole new group programme that I can use to continuously enrol all these dream clients who I couldn't efficiently service before. She also taught me how to run sales calls with prospects which honestly felt like magic. I'd get on the call and an hour later I'd be texting Gemma to let her know I'd signed another client. It was the best experience. She's a sales wizard!"
Jenn Boyles
Website & Branding Designer for holiday rental owners
“Before working with Gemma I was not making enough money. I was spinning my wheels and didn't have any direction.
Now… I found the path that I want to direct my business in and am generating regular leads. March was my biggest month financially which was fabulous.”
Danii Martynowicz
Brand Designer
“Before The £5k experience my income was up and down and I had no consistency with how my clients came in. I was trying to do everything and I hadn't taken time to sit down to figure out a marketing/lead model that worked for me. My confidence had also taken a huge knock and I felt like I had to be working every hour I could.
Working with Gemma, I hit 2 over £5k months needing fewers clients and doing less work. My biggest takeaway was how to create systems that bring in constant leads rather than having to daily slog through marketing.”
Sharon Murray
LinkedIn Consultant
My business was unstructured and lacked focus. I had no signature package, no FB group and a very small email list. I was making around £1k per month.
Even though I didn’t have much money, I knew I needed to invest to really drive this new venture forward. Step in Gemma Gilbert. By September 2020 I was now charging almost x20 the original price and I loved the woman I had become. In fact she was unrecognisable
