Amplify Client Story: Jo Watkins
Name: Jo Watkins
Business: Business Coaching For Medics And Healthcare Professionals
Website: https://www.jowatkins.com/
Problem: Wanted a scalable business model that supported travelling and flexible working
Result: Launched her group in 4 weeks, made 17K and went on to help 35 medics over the year in her evergreen offer
“I had 15 sign-up for my initial offer live on my webinar for the group programme, giving me revenue of over £17K. I’ve gone on to help over 35 doctors in the first year of business with the programme.”
Before working with Gemma…
“I was at a bit of a crossroads.”
Jo had always had an entrepreneurial streak—despite being a GP. After taking her four kids travelling for a year, she became obsessed (her word) with building a business that would allow her to work flexibly, remotely, and sustainably - from her computer.
She’d tried a few different models:
A pandemic-era membership supporting teenage girls
A growing number of in-person workshops in schools
One-to-one consulting for other medics curious about creating their own digital offers
All of them taught her something. But none of them gave her the lifestyle, freedom or scalability she was looking for.
Behind the scenes, Jo was fielding messages from other medics almost daily.
“How did you set this up?”
“What platform do you use?”
“Where do I start if I want to create a group programme?”
She realised she had a skillset her peers wanted—but she didn’t yet have the vehicle to scale it. That’s when she reached out for support.
A time-sensitive opportunity
Jo and I first worked together one-on-one with a tight deadline in mind:
She had a speaking opportunity in four weeks in front of her ideal audience—and she wanted to launch something then and there.
Together, we clarified her offer, shaped her programme structure, refined her messaging, and got her ready to sell it live.
That first launch? 15 people joined. £17K in revenue. No pre-recorded content. Just a clear message, a confident invitation, and a lot of value delivered live.
“I did the talk, showed up for three live workshops the following week, and on the third day, I launched. Nine people signed up while I was still speaking. It was pinging in my inbox while I was still on the webinar.”
Building an evergreen model that works
After the initial buzz, Jo didn’t stop. Over the following months, she continued to enrol medics into her programme steadily - without big launches.
Here’s what worked:
She structured the programme so new people could join at the start of each month.
She ran onboarding calls whether one person joined or several.
She created a supportive community where members connected, collaborated, and grew together.
She leveraged her podcast and lead magnet to bring in new leads organically.
“I didn’t want people to have to wait six months to join. When someone’s ready, they’re ready. Evergreen allowed me to support them when the problem was front-of-mind.”
By the end of the year, she’d supported over 35 medics and healthcare professionals in building their own businesses.
What she’s most proud of
“I’m proud that I didn’t give up. Every failed launch, every pivot, every side-hustle—it’s all part of what brought me here.”
Jo brings a unique mix of lived experience to her work. She’s built product businesses, run memberships, created digital courses, and supported clients one-on-one. Now she’s taken all that learning and turned it into a thriving, high-impact group programme.
What’s next?
Jo’s now focused on refining and simplifying.
She wants her evergreen programme to be the bread and butter of her business—allowing her to focus on one offer, deliver exceptional value, and become the go-to expert for medics starting their businesses.
She’s also building scaffolding around the programme:
Referral partnerships for clients who need support before or after her programme
Speaking opportunities to advocate for medics using their skills in new ways
A directory of healthcare-led digital services to help normalise this path
What Jo says about working together
“Gemma has this perfect balance of coaching and content. The materials are incredibly detailed, but simple. She helped me clarify everything I needed to get my programme launched in four weeks.
I also really valued the group coaching environment. Being surrounded by other people doing brave, hard things was powerful. It’s okay to cry, to find things hard, to get it wrong and go again. And Gemma creates a space where that’s normalised.
Working with Gemma helped me take something I’d been thinking about for years and turn it into something real.”
Want to create your own group programme (and make it work on your terms)?
Whether you’re launching your first cohort or switching to an evergreen model, Amplify will help you build a programme that’s clear, aligned, and scalable.
