Build your business around the group programme you love running

For established coaches and service providers who want their group programme to become a reliable source of income.

Joanna Lott, founder of The Business of Coaching
“I’m now filling the programme each month, without doing any sales calls… and hit my first 10K month”
— Joanna Lott, The Business Of Coaching

Hey. I’m Gemma Gilbert

Serial introvert. Personal development junkie. I live in Nottingham with my husband, son, two dogs and a rotating flock of chickens.

I'm a business coach for established coaches and service providers. Early on I built all the things: a membership, group programmes of every length, a mastermind.

Now Amplify, my six-month mentorship, is the heart of my business. I've been running it for six years and have helped more than 300 business owners grow their group programmes.

Gemma Gilbert in Nottingham with her dog
Gemma Gilbert, business coach for established coaches

Your marketing should be as good as you are

That's my philosophy. It sounds simple, but it's rarely true.

I work with exceptionally talented experts, and on our first call I'm often struck by the same thought: you're credible, experienced and interesting. Your group programme is brilliant. But when I look at your marketing, I see a fraction of what makes you so good.

That's what we change together. When your marketing shows how good you are, momentum builds. The right people find you and say yes more easily, and your group programme becomes a reliable source of income you can build your business around.

Work with me

Amplify is my six-month mentorship for established coaches and service providers who have a great group programme and want to grow it into the heart of their business.

Together we work on:

  • Positioning, so you carve out your space in the market and make it obvious why the right people should choose you

  • Marketing, so new people find you, trust you and are already bought in to your approach, so buying your programme is just the natural next step

  • Your model, so you can serve the number of clients you want, hit your revenue goals and create an experience clients rave about

I take on three new clients each month. £4,500 + VAT.

“Every day I’m getting messages from people asking if they can join my programme. I deliver better outcomes for clients and have more time to spend with my family”
— Gareth James, Poker Coach

Free videos to help you grow your group programme

3 things I did to grow my group programme to 75% of my revenue

I replaced sales calls with this for my group program

The 100 Leads A Month Rule That Fills Your Group Programme