Turn your genius into an evergreen group program - and fill it without exhausting launches

If you want spaciousness in your calendar, but you also care deeply about client results... you'll probably love Amplify.

3 spaces left for July 30th intake.

"I came to Gemma wanting more time and energy and I absolutely got that and so much more. What I got was an end-to-end system for how to create, market and sell my programme. I went from working 40+ hours a week to 25 hours, making more money.”

Emma Taggart - Coach For Introverted Leaders

Your work is powerful but your days are full

You’re getting results… but your calendar’s packed, your messaging’s muddled and there’s no space to think.

You’ve done the hard work. You’ve got paying clients, oodles of experience and people trust you.

But right now, your business feels like too much.

It’s either:

  • Back-to-back 1:1s, where a new enquiry brings more dread than excitement...

  • Or a million open tabs in your brain: too many offers, too many angles, too many ideal clients to speak to.

You know your work is good. You just can’t seem to find the right structure - for your offers, your marketing, or your focus.

And as a multi-passionate entrepreneur with a new idea every morning… it’s even harder to choose (and stick to) one idea when your brain wants to build everything.

You crave simplicity and spaciousness - a model that lets you serve deeply, without burning out, and still leaves room for creativity and growth.

That’s where Amplify comes in.

“Working with Gemma completely changed the way I look at and run my business and how I work with my clients.”

Seema Barau - Sleep Consultant

You either never start… or never stop switching

Maybe the idea of a group programme has been in your head for years, but you never quite move forward with it.

There’s always just enough 1:1 work to keep you busy and well-paid… but never enough space to create something bigger.

Or maybe you’ve jumped on the group programme treadmill, constantly launching the next new thing. New message. New audience. New-offer energy.

Which means you’re never really going all in on one thing long enough to get known for it.

And if you’re not known for something? Lead gen always feels uphill. Sales always feel uncertain.

And you’re constantly wondering if this offer will finally be the one that sticks.

Amplify simplifies all of that.

Together, we’ll find the idea that’s actually worth scaling - the one that sits at the intersection of your zone of genius, what your people are hungry for, and the problem they’ll actually pay to solve.

Then we’ll turn that into one powerful, evergreen group programme - something you can enrol into consistently, without exhausting launches or constant reinvention.

The beauty of an Evergreen Group Programme

A medal with a star on it representing getting known for one thing

Get known for doing one thing really well so you get easily referred

A hand holding a piece of paper with milestones and writing on it

Create your curriculum once and never repeat yourself again

Picture of a calendar with a heart in the middle representing freedom of time

Serve clients deeply in just 3 hours a week

4 arrows in a circular cycle representing evergreen enrolment of clients

Enrol clients any time and move away from high-pressure launches

A boat on the sea representing freedom to live your life

Wake up to leisurely dog walks, creative time in your calendar and Fridays off

What makes Amplify different

Most programmes teach you how to launch a group programme.

Amplify helps you build a world-class group programme that your clients rave about… and sell it in a way which feels good.

I don’t teach high-pressure launches or complicated funnels. I teach you how to create one great group programme and fill it sustainably using ethical marketing that feels great.

We’ll design a pre-recorded curriculum your clients actually complete (no more repeating yourself on every call), and set up a simple evergreen system that brings in the right people week by week.

You’ll also learn how to run a group well - to hold the space, manage the energy, and support your clients without burning out.

We’ll simplify your whole marketing ecosystem too, helping you focus on one channel, one clear message, and one repeatable path to clients (instead of feeling like you need to be everywhere).

And yes, we teach Facebook and Instagram ads - but only if you want them. I love running ads because it means I don’t have to be on social every day. We have a simple, proven list-building strategy you can plug into whenever you’re ready.

I’ve been running group programmes since 2019 - from intimate cohorts to big messy memberships to fully evergreen containers. I’ve seen what works (and what doesn’t), and Amplify is where I bring all of that experience together to help you build something simple and sustainable.

“I’m now filling the programme each month, without doing any sales calls… and hit my first 10K month”

What makes Amplify work
(when other models burn you out)

Instead of trying to juggle multiple offers or exhaust yourself with constant launches, we focus on creating ONE powerful group programme that:

  • Leverages your time intelligently (just 3-5 hours of delivery per week)

  • Fills consistently through authentic conversations and automated systems

  • Delivers incredible client results without requiring your constant presence

  • Grows sustainably without the feast-or-famine cycle of launching

Three starting points

Whether you're just starting with groups or ready to evergreen and scale, you'll get the strategic support that fits your business model, not just someone else’s blueprint.

Track 1: Building Your First Group Programme

Perfect for successful 1:1 service providers ready to leverage their expertise through groups

  • Design your group programme - niche, structure, price and curriculum

  • Attract and enrol your first cohort of ideal clients

  • Run and refine your programme based on real client feedback

Track 2: Transitioning to Evergreen

Ideal for those who've run successful cohort-based programs and want consistent client enrolment

  • Transform your existing programme into an evergreen format

  • Set up marketing and sales systems for ongoing client enrolment

  • Maintain excellent client results while reducing delivery time

Track 3: Scaling Your Evergreen Programme

For established group programme leaders ready to increase impact and revenue

  • Refine your group programme positioning and client support structures

  • Amplify your audience growth with paid ads

  • Implement micro launches to boost enrolment

“Amplify taught me to generate consistent leads, consistent income and I’m making more than I was making before”

The core Amplify Framework

Regardless of your track, you'll master these essential elements:

Step 1: Create or Refine Your Group Programme

  • Hone your positioning to attract clients who can pay and value your expertise

  • Design your "Goldilocks" programme structure (3-5 hours per week delivery)

  • Turn your expertise into a Signature Pathway and pre-recorded curriculum you can become known for

Step 2: Master Ethical Client Enrolment… Without A Launch

  • Master The Gentle 10: our proven set of offer posts that get ideal clients raising their hands

  • Create your Connect & Invite Workshop that converts through authenticity, not pressure

  • Design a sales process that feels aligned with your personality and values

Step 3: Build Your Sustainable Marketing Ecosystem

  • Set up simple automations that bring in qualified leads while you sleep

  • Create your "Netflix Effect" content strategy that builds trust and credibility

  • Implement systems to grow your audience by 100 new leads each month

By the end of your time in Amplify, you’ll have a scalable group programme set up so you can enrol clients on a monthly basis with just 3-5 hours of client delivery per week 

Everything you get access to

✦ Kick-off Call Start strong with a live group session where we’ll map out a personalised roadmap for success in Amplify—alongside others who are also just getting started.

✦ The Complete Amplify Learning Pathway Bite-sized 5-15 minute implementation videos that help you take action quickly, even if you're easily distracted.

✦ Group Coaching Calls Get help, stay accountable, and overcome roadblocks with live support. We meet 3 weeks out of 4 every month.

✦ The Amplify Community Join our community of quietly ambitious entrepreneurs who believe in sustainable growth over hustle culture.

✦ Unlimited 1:1 Support Book 30-minute calls with me whenever you need deeper strategic guidance or personalised feedback.

✦ Two Resident Experts:

  • Copy Coach Lauren: Get detailed feedback on all your marketing materials

  • Ads Strategist Sophie: Monthly Ads Clinic to help you automate your lead generation

“I had 15 sign-up for my initial offer live on my webinar for the group programme, giving me revenue of over £17K. I’ve gone on to help over 35 doctors in the first year of business with the programme.”

Jo Watkins - Business Coach For Medics

Is Amplify right for you?

You're a great fit for Amplify if:

1. You're established and experienced

  • You’ve worked with paying clients

  • You consistently deliver great results and have evidence to prove it

2. You have an existing audience base or referral network

Ideally you have at least ONE of these:

  • An email list of 500+ subscribers

  • Social media following of 1,000+

  • Strong referral network consistently sending clients your way

Note for referral-based businesses: While you can still succeed with Amplify, building an online audience takes time. You might need to:

  • Start with cohort-based or 1:1 delivery while growing your audience

  • Invest in consistent marketing alongside your referral strategy

Amplify is NOT for you if:

✦ You’re new to business or still figuring out your niche
You need to have worked with paying clients and have a proven service offering. Amplify is for scaling, not starting from scratch.

✦ You want to sell low-ticket offers
This programme isn’t designed for memberships or courses priced under £500. If that’s your focus, Amplify isn’t the right fit.

✦ You’re looking for a quick fix
Building a sustainable group programme takes effort, especially if you’re starting with referrals or a smaller audience. This isn’t a “magic button” solution - it’s a proven system that works when you commit to it.

To recap, when you join Amplify, you’ll:

✦ Design a group programme that feels right for your energy, values and clients
✦ Set up ethical sales systems that work without constant effort
✦ Build an audience and marketing ecosystem that grows quietly and sustainably
✦ Receive deep strategic support across curriculum, copy, marketing, ads and mindset
✦ Walk away with a scalable group offer that brings in monthly clients with 3–5 hours delivery a week

Investment

We’ll work together for 6 months

Two payments of £2000 + VAT

Upfront

6 payments of £750 + VAT

Monthly

Love It or Leave It Guarantee:

I ask that you commit to an initial three months. If, at the end of this period, you feel Amplify isn’t the right fit for you or you’ve gained everything you need, we’ll part as friends, and you won’t be obligated to continue or pay beyond that

How to join Amplify

I enrol up to 5 clients a month into Amplify. If you want to be considered, the first step is to apply.

Here’s how it works:

This programme works best when it’s the right fit for both of us.

I’m protective of the space and the people in it - so I look for the right mix of personality, mindset, and readiness. I need to know I can genuinely help you grow and that you’ll bring the kind of energy that adds to the group.

And you need to feel confident that the way I work and what Amplify offers, matches what you actually need right now.

If that feels aligned, the next step is to apply.

Step 1: Complete the application
Tell me about your business, your goals, and where you’re at right now. Be honest and detailed - this helps me get a real sense of whether Amplify is the right next step for you.

Step 2: I’ll record you a personal video reply

I’ll look over your application and send you a video sharing my honest thoughts on fit. 

I’ve worked with over 150 clients inside Amplify, and I’ve got a good sense of who this programme really works for and who might need something different.

If I think I can help, I’ll offer you a place and let you know the date of the next kick-off call. And if it’s not a fit, I’ll usually have a suggestion for what might be a better fit.

This is the work I’ve done to rebuild my own business - and the work I now help others do every day. If you’re ready to move away from burnout, complexity and endless pivots... and build something simpler, smarter and more spacious, I’d love to support you.

Let’s find out if Amplify is the right next step.

“Since I've started, I have had two 10k months, which is something I never ever thought was possible”

“Every day I’m getting messages from people asking if they can join my programme. I deliver better outcomes for clients and have more time to spend with my family.”

“Going through Amplify has been so much more than a group programme programme.

It’s been a level up in my mindset, how I approach marketing and sales. How I think of myself as a business owner.”

“On average we’re bringing on between two and three coaches a week without having to launch. And that for me is way more comfortable than bringing on 15 at one go”

FAQs

  • I work with clients in a wide variety of industries. I have worked with coaches (business, leadership, poker, health, mindset, sales), therapists, tutors, physical therapists, fertility experts, dog trainers, sleep consultants and more. The common thread is they all want to create a more leveraged model to serve their clients in a group, and sometimes hybrid group and 1-1.

  • Absolutely. We'll look at your existing client base, where you have the most credibility, who you can deliver the biggest ROI to and where your zone of genius is to hone in your profitable niche.

  • Yes. About half my clients join with an existing group programme. Either because they want to shift from a cohort model to evergreen and remove high-pressure launches, or they already have an evergreen programme but want to improve their messaging, marketing and sales systems to enrol more clients into it.

  • In our kick-off call, I’ll help figure out the right pace for you.

    A good pace through Amplify would be committing 2-4 hours a week to watch the training and implement.

    We then have a 90 minute group call on a Tuesday or Thursday where I help you apply stuff to your business and you get the chance to learn from others.

  • Nope! I’ll share my favourite tools but there is no requirement to use them. I show you how to create a minimum viable product which costs virtually nothing. Our group uses a huge range of tech and we openly share what we love (and what we don’t!).

  • It’s kind of up to you. I’ve had clients take their group programme to market within a month, and others have taken 3-6 months. You can be the tortoise or the hare. There’s no right or wrong - just your own timeline and how much time you can commit.

  • No. There are a lot of people who will teach you how to build a ‘high-converting automated webinar’. The problem is, these are tech-heavy, cumbersome to create, and often they don’t work - and it’s hard to figure out why. Plus, they’re often filled with salesy BS instead of actual value.

    Personally, I don’t love buying from automated webinars either - it feels impersonal and salesy.

    I prefer creating buying experiences that are led by human connection. That might be live workshops, sales calls or chatting via DMs and sending people to a google doc or sales page.

    You may want to test an automated webinar once you’ve mastered selling your programme, but I don’t believe it’s a sensible place to start. It’s too easy to put in a shit load of work and make no sales. Automation follows mastery.

    If you want to create an automated webinar, I’m not the best person to help you with that.

  • I enrol up to 5 new Amplifiers each month. Assuming I have space, you can start as soon as we can make our calendars align. Please note, I don't work in August.

  • The guarantee I offer is that I will work with you until your programme has sold. Many of my clients make their investment back with the first launch of their programme.

    Although some of my clients aim for and do reach 10K (and even 20K) months, I cannot guarantee a certain income level. Your results are heavily dependent on the individual effort and commitment you bring to the process, as well as your experience, audience size and industry.

    Everyone's situation is unique and personal circumstances such as existing support systems and external stressors can also massively impact the pace of your progress.

    What I do guarantee is that my programme is thoughtfully crafted and based on proven methodologies that I use and over 100 clients have implemented. I am 100% committed to supporting you every step of the way.

    I also offer a Love It Or Leave It Guarantee. If at the 3 months, you feel Amplify isn’t a good fit for you, you can leave at this point and we’ll part as friends. You won’t pay for the remaining 3 months.