Stop repeating the same advice to different clients every week
Create or grow one brilliant group programme that scales your impact, builds your reputation, and gives you the freedom to step away from constant client delivery.
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I came to Gemma wanting more time and energy and I absolutely got that and so much more. What I got was an end-to-end system for how to create, market and sell my programme. I went from working 40+ hours a week to 25 hours, making more money.
Emma Taggart
You've proven your work changes lives
But the way you're delivering it isn't sustainable
Maybe your days are crammed with 1:1 calls, repeating the same advice to Sarah on Monday, Chris on Wednesday, Melissa on Friday. Each week, you’re delivering value but it doesn’t build momentum. It’s the same ideas, same conversations, same effort.
Or maybe you’ve already run group programmes… but they’ve relied on launches, big pushes, or constant effort to fill. You bring people in, deliver something great, and then… you’re back at zero again, wondering how you could ever grow it into something steady and scalable without exhausting yourself.
One thing you know for sure: every time you read a post about hustling harder or 10x launches, you think: that’s not the business I want to build.
You’ve worked hard to build your business and reputation, but your income is still tied to your availability, your calendar stacked like a game of client Tetris.
And if nothing changes, this is the ceiling:
Your income grows, but only if your time does too.
More clients = more hours
More effort = more income
…and no real way to scale without burning out
You know there has to be an simpler, smarter way to grow.
And deep in your belly, an idea has been brewing for years.
What you really want is simple: serve more clients in less time
A way to take the work you've mastered 1:1 and deliver it to more people, more powerfully, in less time - without sacrificing the quality of results.
One brilliant programme that becomes the cornerstone of a spacious, scalable business.
That's what we build inside Amplify.
How I cut my delivery to 3 hours a week, grew to £20K months… and finally built a business I didn’t need a holiday from
Hey, I’m Gemma Gilbert.
A few years ago, my business looked a lot like yours might now.
I was fully booked with 1:1 clients. On paper, it looked like success. But in reality, I finished most days too drained to even hold a conversation at dinner. I was missing dog walks, scrambling through school drop-offs, and building exactly the kind of business I'd started my own company to escape.
So, I tried all the usual ways to 'scale' beyond 1:1.
I launched a membership and grew it to £10K months, only to realise the model was overly complicated and lacked the close client relationships I loved most.
I tried every format of group programme and ended up stuck in relentless launch-and-deliver cycles that made marketing exhausting and left my income back at zero once it finished.
I juggled so many offers that I completely lost sight of who my ideal client was and what I was actually known for.
I thought to scale I needed to keep adding more. More offers. More exhausting launches.
But I actually found the answer in doing less.
Simplifying everything down to one brilliant programme I could enrol clients in with ease.
One offer, available all year round
When I stripped everything back to one well-designed group programme and set it up to run evergreen so clients can join every month, everything shifted:
I cut my client delivery hours down to just 3 per week
Clients started getting better results because they had structure, community, and support
My income became steady - £20K months - without the constant pressure of launches or chasing high-ticket 1-1 clients. This didn’t happen overnight, but once everything pointed to one programme, instead of being split across multiple offers, things started to build
I finally had the freedom to go the gym, enjoy slow dog walks and be present for school pick-ups without checking my phone
That's the model I now teach inside Amplify:
Design and grow one world-class group programme that's built to last and enrol clients sustainably, so you can build a business that enhances your life instead of consuming it.
The beauty of an Evergreen Group Programme
Get known for doing one thing really well so you get easily referred
Create your curriculum once and never repeat yourself again
Serve clients deeply in just 3 hours a week
Enrol clients any time and move away from high-pressure launches
Wake up to leisurely dog walks, creative time in your calendar and Fridays off
How to build a group programme that actually works
Let's face it, most of us have been in poorly run group programmes. Too big. Too shallow. Built to hit a coach's revenue goals, not to get clients great results.
That's not what we're doing here.
As a former teacher, I design programmes for learning and impact, not just income. A group programme isn't just a way to work with more clients - done right, it's how you clarify your positioning and deliver better results.
I bring years of teaching experience to creating curriculum that clients actually complete. You'll learn how to structure content so transformation happens step-by-step, with clear milestones and built-in accountability, not just hoping enthusiasm carries people through.
CLIENT RESULTS
“I’m now filling the programme each month, without doing any sales calls… and hit my first 10K month” - Joanna Lott
“Every day I’m getting messages from people asking if they can join my programme. I deliver better outcomes for clients and have more time to spend with my family” - Gareth James
“Amplify taught me to generate consistent leads, consistent income and I’m making more than I was making before” - Emma Taggart
How we build (or refine) your group programme in 6 months
We'll work together to take everything you already do brilliantly and shape it into one powerful group offer that sells again and again.
Step by step, we’ll:
Define the one programme your business will revolve around – either create it from scratch or refine what you already have so it sells consistently
Turn your work into a programme that doesn’t rely on you – structure your delivery so clients get results without you repeating yourself or being on calls all week
Stop trying to grow by doing more – simplify your business down to one offer, one message, and one clear way clients come in, so your income isn’t tied to more effort
Install a sustainable monthly rhythm – build a simple system that brings in leads and clients every month, so you’re not relying on launches or hoping people enquire
Learn to lead a group powerfully – develop the skills to hold space, manage energy, and support multiple clients without burning out
Scale with ads - automate your lead flow and reduce your reliance on social media marketing with paid ads
The support you get in Amplify
Amplify is designed to give you layered, intentional support, not just information.
From day one, you’ll have me and my team in your corner to guide you, keep you accountable, and make sure nothing slips through the cracks.
🚀 Live kick-off session with me to map out your personalised plan and get you moving straight away
📹 Amplify Learning Pathway - bite-sized 5–15 minute videos designed to help you take action quickly, even if you're easily distracted or short on time
💻 Weekly group coaching calls (Tuesday at 2pm, Thursday at 10am UK time, three weeks out of four) where you can get direct help, stay on track, and move through roadblocks
✍️ Copy Coach giving you detailed video feedback on your posts, emails, and sales pages, so your message connects and sells naturally
📢 Paid Ads Expert who created the Amplify Ads Pathway and runs monthly live clinics to help you set up and manage your ads
💪 Monthly private session with our Amplify 1-1 Coach, who's there to help you stay accountable and work through mindset blocks
🙋♀️ Supportive Amplify community of quietly ambitious entrepreneurs who believe in sustainable growth over hustle culture
Amplify is built with so much love, so that whenever you hit a question or a sticking point, there’s always someone there to guide you through it.
The amount of support available is kind of ridiculous.
“I had 15 sign-up for my initial offer live on my webinar for the group programme, giving me revenue of over £17K. I’ve gone on to help over 35 doctors in the first year of business with the programme.”
Jo Watkins - Business Coach For Medics
Is Amplify right for you?
Amplify is for experienced service providers with a proven offer and paying clients who now want to grow sustainably with a leveraged group programme.
You’re tired of chest-beating hustle culture and complicated launch formulas. You want a simpler, scalable way to serve more clients without burning out.
Most clients come to Amplify in one of three situations:
1. Fully booked 1:1, no room to grow
Your calendar is full and your income is capped by your time. We design and launch your first group programme, enrol your first clients, and refine it based on real demand so it’s ready to scale.
2. Running groups, but stuck in launch cycles
You know group programmes work, but filling them relies on big pushes, and each round feels uncertain. We shift you to an evergreen model with simple, repeatable marketing and sales rhythms that bring clients in consistently.
3. Already evergreen, but not growing as expected
You’ve built the model, but it’s not yet delivering the volume or stability you want. We sharpen your positioning, tighten your messaging, and optimise your client journey so the right people move faster and stay longer.
You’re a great fit if:
You’ve worked with paying clients and can show results
You have an existing audience or referral network (an email list, social following, or steady referrals)
You’re committed to building a sustainable, scalable offer
Amplify isn’t for you if:
You’re new to business and aren’t clear on your offer yet
You want to sell low-ticket memberships or courses under £400
You want a quick fix. This is a proven system but it takes focus and commitment
By the end of Amplify, you’ll have:
✦ One group programme that sells – packaged, priced, and positioned so it’s easy for the right clients to say yes
✦ A pre-recorded curriculum that works – clients move through it step by step, completing it and getting results without you repeating yourself every week
✦ A consistent way to enrol clients – a simple, repeatable marketing system that brings in new people each month without launches, pressure, or being constantly visible online
✦ A business that isn’t tied to your calendar - fewer 1:1 calls, fewer moving parts, and space to think, create, and actually enjoy your work again
✦ Confidence as a group leader – you’ll know how to hold space, manage dynamics, and keep clients engaged and supported
Investment
We’ll work together for 6 months.
£4500 + VAT
Upfront
£5,000 + VAT total
£1,500 + VAT today
£700 + VAT for 5 months
Monthly
How to join Amplify
I enrol up to 5 clients per month. Most places are filled in advance.
If you’d like to be considered, the first step is to apply.
This programme works best when it’s the right fit for both of us.
You need to feel confident this is the right model for your business. And I need to know I can genuinely help you move forward.
If that feels aligned, here’s what happens next:
Step 1: Complete the application
Share where you’re at in your business, what you’re working towards, and what’s currently not working.
The more honest and specific you are, the more useful I can be.
Step 2: Personal video response
I’ll review your application and send you a private video with my thoughts.
If it’s a strong fit, I’ll outline exactly how I’d approach your situation and offer you a place, along with the next start date.
If it’s not, I’ll tell you, and point you in a better direction.
I’ve worked with 250+ clients on this, and I’m selective about who I bring in.
Not because this is exclusive for the sake of it, but because this model only works when the timing, offer, and goals are aligned.
This is the work I’ve done to rebuild my own business - and the work I now help others do every day. If you’re ready to move away from burnout, complexity and endless pivots... and build something simpler, smarter and more spacious, I’d love to support you.
Let’s find out if Amplify is the right next step.
“Since I've started, I have had two 10k months, which is something I never ever thought was possible” - Lauren Leopold
“On average we’re bringing on between two and three coaches a week without having to launch. And that for me is way more comfortable than bringing on 15 at one go” - Dan Smith
“It’s been a level up in my mindset, how I approach marketing and sales. How I think of myself as a business owner.” - Sarah Clarke
FAQs
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Amplify is designed for experienced service-based business owners who are fully booked or close to it, and who already have an audience (email list, social following, referrals) but want to move into a more leveraged model. If you’re at the stage where you’ve proven demand for your 1:1 work and you’re ready to reach more people without burning out, this is for you.
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Ideally you have 1000+ subscribers on an email list or social media platform.
If you have a smaller, warm audience, we can launch your first group programme but I don’t recommend moving to the evergreen model until we’ve built your audience. I’ll help you make this decision in Amplify.
If you don’t have any audience at all, you’ll find Amplify a stretch - I’d recommend waiting until you’ve got that piece in place.
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Amplify works across industries: coaching, therapy, consulting, education, even niche services. The frameworks are flexible but specific enough that you won’t be left wondering what to do. I’ll help you adapt everything to your context.
Here’s some industries I have worked with: coaches (business, leadership, poker, health, mindset, sales), therapists, tutors, physical therapists, fertility experts, dog trainers and sleep consultants. The common thread is they all want to create a more leveraged model to serve their clients in a group or hybrid group and 1-1.
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Weekly group coaching calls with me
Monthly 30-minute 1:1 with our Amplify coach
Copy and content feedback
Facebook/Instagram ads support (if you choose to run them)
Step-by-step curriculum covering niche, structure, delivery, evergreen marketing, and sales
Private Slack community
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Absolutely. We'll look at your existing client base, where you have the most credibility, who you can deliver the biggest ROI to and where your zone of genius is to hone in your profitable niche.
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Yes. About half my clients join with an existing group programme. Either because they want to shift from a cohort model to evergreen and remove high-pressure launches, or they already have an evergreen programme but want to improve their messaging, marketing and sales systems to enrol more clients into it.
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In our kick-off call, I’ll help figure out the right pace for you.
Most clients spend 5 hours per week between calls, curriculum, and implementation. Some weeks less, some more depending on what stage of your programme build/marketing you’re at.
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Nope! I’ll share my favourite tools but there is no requirement to use them. I show you how to create a minimum viable product which costs virtually nothing. Our group uses a huge range of tech and we openly share what we love (and what we don’t!).
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It’s kind of up to you. I’ve had clients take their group programme to market within a month, and others have taken 3-6 months. You can be the tortoise or the hare. There’s no right or wrong - just your own timeline and how much time you can commit.
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No. There are a lot of people who will teach you how to build a ‘high-converting automated webinar’. The problem is, these are tech-heavy, cumbersome to create, and often they don’t work - and it’s hard to figure out why. Plus, they’re often filled with salesy BS instead of actual value.
Personally, I don’t love buying from automated webinars either - it feels impersonal and salesy.
I prefer creating buying experiences that are led by human connection. That might be live workshops, sales calls or chatting via DMs and sending people to a google doc or sales page.
You may want to test an automated webinar once you’ve mastered selling your programme, but I don’t believe it’s a sensible place to start. It’s too easy to put in a shit load of work and make no sales. Automation follows mastery.
If you want to create an automated webinar, I’m not the best person to help you with that.
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I enrol up to 5 new Amplifiers each month. Assuming I have space, you can start as soon as we can make our calendars align. Please note, I don't work in August.
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No. And I want to be upfront about that. Your results depend on many factors - your effort, your audience, your niche, your pricing, and even your personal circumstances outside of business.
What I do guarantee is this:
You’ll get access to a proven framework that’s helped over 250 clients design and sell group programmes.
You’ll have my personal support (and that of the Amplify coach, Copy Coach, Ads Specialist and community) every step of the way.
Most clients make their investment back with their first launch. Many go on to create consistent group programme revenue. But it’s not automatic, and I won’t pretend it is.
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Most clients choose to continue. You can roll into Amplify alumni at £900 + VAT per quarter for ongoing coaching, support, and community. That way you don’t lose momentum.
