Stop repeating the same advice to different clients every week
Build one brilliant group programme that scales your impact, builds your reputation, and gives you the freedom to step away from constant client delivery.
October intake full
Now enrolling for 5th November intake (1 space remaining)
Price goes up in January
I came to Gemma wanting more time and energy and I absolutely got that and so much more. What I got was an end-to-end system for how to create, market and sell my programme. I went from working 40+ hours a week to 25 hours, making more money.
Emma Taggart
You've proven your work changes lives
But the way you're delivering it isn't sustainable
Maybe your days are crammed with 1:1 calls, repeating the same advice to Sarah on Monday, Chris on Wednesday, Melissa on Friday… and deep down, you know you can't keep running your business this way forever.
Or maybe you've dipped your toe into group programmes... but every time you launch, you end up ill, burnt out or doubting yourself. You finally fill a round, deliver it live, and the moment it ends… you're right back at zero, wondering how you could ever grow it into something steady and scalable without exhausting yourself.
One thing you know for sure: every time you read a post about hustling harder or 10x launches, you think: that’s not the business I want to build.
You’ve worked hard to build your business and reputation, but your income is still tied to your availability, your calendar stacked like a game of client Tetris.
You know there has to be an easier, smarter way to grow.
And deep in your belly, an idea has been brewing for years.
What you really want is simple: serve more clients in less time
A way to take the work you've mastered 1:1 and deliver it to more people, more powerfully, in less time - without sacrificing the quality of results.
One brilliant programme that becomes the cornerstone of a spacious, scalable business.
That's what we build inside Amplify.
How I cut my delivery to 3 hours a week, grew to £20K months… and finally built a business I didn’t need a holiday from
Hey, I’m Gemma Gilbert.
A few years ago, my business looked a lot like yours might now.
I was fully booked with 1:1 clients. On paper, it looked like success. But in reality, I finished most days too drained to even hold a conversation at dinner. I was missing dog walks, scrambling through school drop-offs, and building exactly the kind of business I'd started my own company to escape.
So, I tried all the usual ways to 'scale' beyond 1:1.
I launched a membership and grew it to £10K months, only to realise the model was overly complicated and lacked the close client relationships I loved most.
I tried every format of group programme and ended up stuck in relentless launch-and-deliver cycles that made marketing exhausting and left my income back at zero once it finished.
I juggled so many offers that I completely lost sight of who my ideal client was and what I was actually known for.
I thought to scale I needed to keep adding more. More offers. More exhausting launches.
But I actually found the answer in doing less.
Simplifying everything down to one brilliant programme I could enrol clients in with ease.
One offer, available all year round
When I stripped everything back to one well-designed group programme and set it up to run evergreen so clients can join every month, everything shifted:
I cut my client delivery hours down to just 3 per week
Clients started getting better results because they had structure, community, and support
My income became steady - £20K months - without the constant pressure of launches or chasing high-ticket 1-1 clients.
I finally had the freedom to go the gym, enjoy slow dog walks and be present for school pick-ups without checking my phone
That's the model I now teach inside Amplify:
Design and grow one world-class group programme that's built to last and enrol clients sustainably, so you can build a business that enhances your life instead of consuming it.
The beauty of an Evergreen Group Programme
Get known for doing one thing really well so you get easily referred
Create your curriculum once and never repeat yourself again
Serve clients deeply in just 3 hours a week
Enrol clients any time and move away from high-pressure launches
Wake up to leisurely dog walks, creative time in your calendar and Fridays off
How to build a group programme that actually works
Let's face it, most of us have been in poorly run group programmes. Too big. Too shallow. Built to hit a coach's revenue goals, not to get clients great results.
That's not what we're doing here.
As a former teacher, I design programmes for learning and impact, not just income. A group programme isn't just a way to work with more clients - done right, it's how you clarify your positioning and deliver better results.
I bring years of teaching experience to creating curriculum that clients actually complete. You'll learn how to structure content so transformation happens step-by-step, with clear milestones and built-in accountability, not just hoping enthusiasm carries people through.
CLIENT RESULTS
“I’m now filling the programme each month, without doing any sales calls… and hit my first 10K month” - Joanna Lott
“Every day I’m getting messages from people asking if they can join my programme. I deliver better outcomes for clients and have more time to spend with my family” - Gareth James
“Amplify taught me to generate consistent leads, consistent income and I’m making more than I was making before” - Emma Taggart
How we build your group programme in 6 months
We'll work together to take everything you already do brilliantly and shape it into one powerful group offer that sells again and again. Most clients launch within their first 3 months.
Step by step, we’ll:
Clarify your offer and positioning – hone in on the one thing you want to be known for and package it so it’s easy to buy (this is key when you transition to group)
Design a curriculum clients complete – turn your 1:1 process into a structured programme that delivers results without you repeating yourself
Simplify your marketing ecosystem – focus on one channel, one message, one repeatable process for consistent leads
Set up your evergreen enrolment cycle – create a simple, sustainable path that brings in new clients every month without relying on big launches
Learn to lead a group powerfully – develop the skills to hold space, manage energy, and support multiple clients without burning out
Use ads to grow faster (optional) – if and when you’re ready, we’ll add our proven Facebook and Instagram ads strategy to grow your audience without the social media grind
The support you get in Amplify
Amplify is designed to give you layered, intentional support, not just information.
From day one, you’ll have me and my team in your corner to guide you, keep you accountable, and make sure nothing slips through the cracks.
🚀 Live kick-off session with me to map out your personalised plan and get you moving straight away
📹 Amplify Learning Pathway - bite-sized 5–15 minute videos designed to help you take action quickly, even if you're easily distracted or short on time
💻 Weekly group coaching calls (two a week, three weeks out of four) where you can get direct help, stay on track, and move through roadblocks
✍️ Copy Coach giving you detailed video feedback on your posts, emails, and sales pages, so your message connects and sells naturally
📢 Paid Ads Expert who created the Amplify Ads Pathway and runs monthly live clinics to help you set up and manage your ads
💪 Monthly private session with our Amplify 1-1 Coach, who's there to help you stay accountable and work through mindset blocks
🙋♀️ Supportive Amplify community of quietly ambitious entrepreneurs who believe in sustainable growth over hustle culture
Amplify is built with so much love, so that whenever you hit a question or a sticking point, there’s always someone there to guide you through it.
The amount of support available is kind of ridiculous.
“I had 15 sign-up for my initial offer live on my webinar for the group programme, giving me revenue of over £17K. I’ve gone on to help over 35 doctors in the first year of business with the programme.”
Jo Watkins - Business Coach For Medics
Is Amplify right for you?
Amplify is for experienced service providers with a proven offer and paying clients who now want to grow sustainably with a leveraged group programme.
You’re tired of chest-beating hustle culture and complicated launch formulas. You want a simpler, scalable way to serve more clients without burning out.
We typically work with clients at three stages:
Stage 1: Fully booked 1:1, ready to launch your first group
Your calendar is full and you’re trading hours for income. In Amplify, we’ll design and launch your first group programme, enrol your first 5-10 clients, and refine it based on real feedback so it’s ready to scale.
Stage 2: Successful groups, stuck in launches
You’ve run group programmes in cohorts, but filling each round is unpredictable and exhausting. We’ll help you transition to evergreen delivery with marketing and sales systems that bring clients in consistently.
Stage 3: Evergreen programme, ready to scale
You’ve got an evergreen group running but want to grow further. We’ll sharpen your positioning, refine client support, and amplify enrolment with advanced strategies (including ads and micro-launches).
You’re a great fit if:
You’ve worked with paying clients and can show results
You have an existing audience or referral network (an email list, social following, or steady referrals)
You’re committed to building a sustainable, scalable offer
Amplify isn’t for you if:
You’re new to business and aren’t clear on your offer yet
You want to sell low-ticket memberships or courses under £400
You want a quick fix. This is a proven system but it takes focus and commitment
By the end of Amplify, you’ll have:
✦ One clear group programme – packaged, priced, and positioned so it’s easy for the right clients to say yes
✦ A pre-recorded curriculum that works – clients move through it step by step, completing it and getting results without you repeating yourself every week
✦ An evergreen marketing system – a simple, repeatable way to bring in new clients every month without big launches or being glued to social media
✦ Space in your calendar again – you’ll no longer be juggling multiple offers or wall-to-wall 1:1 sessions
✦ Confidence as a group leader – you’ll know how to hold space, manage dynamics, and keep clients engaged and supported
Investment
We’ll work together for 6 months.
The current upfront investment is £4,000 + VAT (£4,800). From January 2026, the investment rises to £5,000 + VAT. Enrol before then to lock in today’s price.
Two payments of £2000 + VAT
Upfront
6 payments of £750 + VAT
Monthly
Love It or Leave It Guarantee:
I ask you to commit to 3 months. If at that point Amplify isn’t right, you can walk away and won’t pay for the remaining 3 months. No hard feelings, no awkwardness.
How to join Amplify
I enrol up to 5 clients a month into Amplify and spots usually sell out. If you want to be considered, the first step is to apply.
Here’s how it works:
This programme works best when it’s the right fit for both of us.
I’m protective of the space and the people in it, so I look for the right mix of personality, mindset, and readiness. I need to know I can genuinely help you grow and that you’ll bring the kind of energy that adds to the group.
And you need to feel confident that the way I work and what Amplify offers, matches what you actually need right now.
If that feels aligned, the next step is to apply.
Step 1: Complete the application
Tell me about your business, your goals, and where you’re at right now. Be honest and detailed - this helps me get a real sense of whether Amplify is the right next step for you.
Step 2: I’ll record you a personal video reply
I’ll look over your application and send you a video sharing my honest thoughts on fit.
I’ve worked with over 200 clients inside Amplify, and I’ve got a good sense of who this programme really works for and who might need something different.
If I think I can help, I’ll offer you a place and let you know the date of the next kick-off call. And if it’s not a fit, I’ll usually have a suggestion for what might be a better fit.
This is the work I’ve done to rebuild my own business - and the work I now help others do every day. If you’re ready to move away from burnout, complexity and endless pivots... and build something simpler, smarter and more spacious, I’d love to support you.
Let’s find out if Amplify is the right next step.
“Since I've started, I have had two 10k months, which is something I never ever thought was possible” - Lauren Leopold
“On average we’re bringing on between two and three coaches a week without having to launch. And that for me is way more comfortable than bringing on 15 at one go” - Dan Smith
“It’s been a level up in my mindset, how I approach marketing and sales. How I think of myself as a business owner.” - Sarah Clarke
FAQs
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Amplify is designed for service-based business owners who are fully booked or close to it, and who already have an audience (email list, social following, referrals) but want to move into a more leveraged model. If you’re at the stage where you’ve proven demand for your 1:1 work and you’re ready to reach more people without burning out, this is for you.
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A small, warm audience is enough to start. We’ll look at where your people are, how to invite them into your programme, and how to grow steadily in a way that suits your personality. If you don’t have any audience at all, you’ll find Amplify a stretch - I’d recommend waiting until you’ve got that piece in place.
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Amplify works across industries: coaching, therapy, consulting, education, even niche services. The frameworks are flexible but specific enough that you won’t be left wondering what to do. I’ll help you adapt everything to your context.
Here’s some industries I have worked with: coaches (business, leadership, poker, health, mindset, sales), therapists, tutors, physical therapists, fertility experts, dog trainers and sleep consultants. The common thread is they all want to create a more leveraged model to serve their clients in a group or hybrid group and 1-1.
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Weekly group coaching calls with me
Monthly 30-minute 1:1 with our Amplify coach
Copy and content feedback
Facebook/Instagram ads support (if you choose to run them)
Step-by-step curriculum covering niche, structure, delivery, evergreen marketing, and sales
Private Slack community
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From January 2026, Amplify is £5,000 + VAT (£6,000).
If you join before then, you lock in the current price of £4,000 + VAT. -
Of course you can. Many do.
But most people come to me when they’re tired of winging it. You want to avoid the missteps and time-wasting that comes with trying to figure it out alone
Maybe you’ve spent months creating a course outline in your notes app, piecing together free advice and you’re still not sure how to structure your offer, deliver it well, or get clients to actually sign up.
You might have thrown together a group programme before, but it felt scrappy and you have no idea if you were doing it in the best way to keep clients engaged and getting results.
And for many, the hardest part is consistency: without the right marketing and sales systems in place, each time you try to enrol clients feels like starting from scratch, with no clear way to fill your group again and again.
This is why so many swear off groups altogether, because when they’re not set up the right way, it’s exhausting. You pour energy into creating your programme only to have a handful of people join, results are hit-and-miss, and it feels like a heavy lift every single time.
That's exactly why I created Amplify - to help you do things differently from the start.
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Absolutely. We'll look at your existing client base, where you have the most credibility, who you can deliver the biggest ROI to and where your zone of genius is to hone in your profitable niche.
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Yes. About half my clients join with an existing group programme. Either because they want to shift from a cohort model to evergreen and remove high-pressure launches, or they already have an evergreen programme but want to improve their messaging, marketing and sales systems to enrol more clients into it.
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In our kick-off call, I’ll help figure out the right pace for you.
Most clients spend 3–5 hours per week between calls, curriculum, and implementation. Some weeks less, some more depending on what stage of your programme build/marketing you’re at.
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Nope! I’ll share my favourite tools but there is no requirement to use them. I show you how to create a minimum viable product which costs virtually nothing. Our group uses a huge range of tech and we openly share what we love (and what we don’t!).
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It’s kind of up to you. I’ve had clients take their group programme to market within a month, and others have taken 3-6 months. You can be the tortoise or the hare. There’s no right or wrong - just your own timeline and how much time you can commit.
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No. There are a lot of people who will teach you how to build a ‘high-converting automated webinar’. The problem is, these are tech-heavy, cumbersome to create, and often they don’t work - and it’s hard to figure out why. Plus, they’re often filled with salesy BS instead of actual value.
Personally, I don’t love buying from automated webinars either - it feels impersonal and salesy.
I prefer creating buying experiences that are led by human connection. That might be live workshops, sales calls or chatting via DMs and sending people to a google doc or sales page.
You may want to test an automated webinar once you’ve mastered selling your programme, but I don’t believe it’s a sensible place to start. It’s too easy to put in a shit load of work and make no sales. Automation follows mastery.
If you want to create an automated webinar, I’m not the best person to help you with that.
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I enrol up to 5 new Amplifiers each month. Assuming I have space, you can start as soon as we can make our calendars align. Please note, I don't work in August.
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No. And I want to be upfront about that. Your results depend on many factors - your effort, your audience, your niche, your pricing, and even your personal circumstances outside of business.
What I do guarantee is this:
You’ll get access to a proven framework that’s helped over 200 clients design and sell group programmes.
You’ll have my personal support (and that of the Amplify coach, Copy Coach, Ads Specialist and community) every step of the way.
You’ll have the “Love it or Leave it” option: if after 3 months you don’t feel Amplify is the right fit, you can walk away and you won’t pay the remaining balance.
Most clients make their investment back with their first launch. Many go on to create consistent group programme revenue. But it’s not automatic, and I won’t pretend it is.
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You’ve got my “Love it or Leave it” guarantee. Try Amplify for 3 months. If you don’t feel it’s right, you can walk away and you won’t owe the remaining balance.
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Most clients choose to continue. You can roll into Amplify alumni at £900 + VAT per quarter for ongoing coaching, support, and community. That way you don’t lose momentum.
