I help mums grow their business, attract consistent clients and make more money


Devoted mum, Business Coach
and Kick-Ass Entrepreneur.

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I help mums who want to leave their 9-5 and start a service-based business and mums who have made the leap but are struggling to find consistent clients.

You’re fiercely ambitious and want to do work that matters. You also want to take your kids to school, attend every school play and never miss a bedtime story. Somewhere down the line you learnt that the 9-5 rat race doesn’t allow you to do that.

You’ve come to the same conclusion as me: running your own business is the answer.

You know what you want:

  • A thriving business that satisfies your ambition, allows you to grow and be more than ‘mum'

  • To exceed your financial goals and have the family lifestyle you really want,

  • Clear boundaries between business and family, because you want more balance, not less

One thing isn’t clear: how to get there.

That’s where I come in.

I know you can have a successful business without sacrificing time with your family, and I’m fiercely committed to showing you how.

It has been great working with Gemma. Her coaching is exactly what I needed to go out and get the things I needed to be successful.
— Laura Simpson, Millennium Web Design
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In a world where too often mums have to choose between a successful career and time with their children, I provide straight-talking business coaching for mums who want to create a business they love that makes more money, whilst never missing a bedtime story.

The reality is when most mums start out, they struggle to make the income they need. They get overwhelmed with free information, try tactic after tactic and don’t see the results they want. Their business seeps into family time and they end up feeling stressed and burnt out.

I want to change that.

You can create a successful business without all the busy work.

I’ll show you how to:

  • Craft a compelling message which you’re excited to shout about.

  • Market your business to position you as the go-to person in your field.

  • Attract consistent clients who want to work with you

  • Sell your services confidently, in a way which makes it easy for clients to say ‘hell yes!’

  • Craft a business strategy so your business can grow with you

  • Quieten the self-doubt, believe in yourself and step into being the entrepreneur you know you can be.

  • Do it all in less time, so you never have to choose between your kids and your career again.

Sales, marketing and strategy are my jam. Together, we’ll dream big and then make that vision a reality.



My story goes a bit like yours, and that’s why I know I can help you.

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I’d always been ambitious, but I’d blindly followed the status quo for 10 years, constantly seeking the next promotion. I’d moved from a teaching career into a role managing a large team in sales and marketing.

Then I had my son and my world changed.

On the face of it, I felt lucky - I had great benefits, was well paid and had flexible working.


I dropped my son off at 7:30am and picked him up at 6pm every day. We had one hour together before bedtime and we were both exhausted.

At work, I missed out on promotions because I couldn’t commit to the travel and time commitments. More than that, I didn’t want to commit. Suddenly my career wasn’t the most important thing in my life.

For a while, this left me feeling powerless. How could I climb this ladder I’d always been taught to climb, without sacrificing even more time with my son?

I felt like I had two options and both were terrifying:

  • A successful career working long hours and miss out on time with my son

  • Spend time with my son and sacrifice my career

Neither option fulfilled both my ambitious nature, and the intense motherly pull to spend time with my son.

I knew there was a third option: start my own business.

But it just seemed so out of reach. Where do you even begin?



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I began my coaching qualification whilst working full-time and worked every spare minute of every day around my family to become the coach I knew I wanted to be.

6 months into my coaching certification, I realised I was no closer to setting up my business or leaving my 9-5. I’d spent months absorbing every free tool and guide I could get my hands on and just felt totally overwhelmed.

There are so many things to learn. So many mistakes to make. So many tech headaches which take up so much time. My biggest WTF moment was realising that I didn’t have to do it on my own.

I signed up for a free strategy session with a coach who inspired me and knew by the end of the hour that this was the coach for me.

It was, without a doubt, the best investment I have made in my business to date.

Investing in my business and myself catapulted me forward. I’d made a commitment, and a financial one. It was the difference between deciding to stay paralysed by overwhelm and deciding to actually do this thing: to take action now.

And what action did I take?

Within one month of working with my business coach, I started my business from scratch and got my first paid client.

Within 3 months, I’d left my 9-5 and knew the exact steps I needed to take to grow.

Within 6 months, I replaced my full-time corporate income.

Within 8 months, I was earning consistent £5k+ months.

Gemma encouraged me to switch the way I present my message, gave me clear strategies and set realistic and achievable goals. It was a significant ah-ha moment...no wonder I had been feeling stuck...it was time to switch into third gear!
— Jenna Clayton, Monkey Minds
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 Now I’m out the other side and I have the life I dreamed of. I work from home, decide my own schedule and get to choose what time I drop off and pick up my son from nursery.

I’m scaling my business to exciting new heights, earn more money than I ever thought possible and help a whole bunch of other mums do exactly the same thing.