Lesson 1: Simplify To Scale
In this lesson you learn why adding more and more offers sabotages business growth and sacrifices your time freedom.
We explore the low-end vs high-end offer debate: I’ll share my experience of running memberships, low-end groups and high-end groups and how to choose the right offer for your niche, lifestyle and bank balance.
Finally, we look at how we can radically simplify your business model so you can reach your income goals working less hours.
Takeaways:
Choose the right one-to-many model for your business and go in with your eyes wide open
How you market and sell your offer is as important as the model you choose. If you can't market and sell it, you won't make any money.
I love the hybrid group coaching model - it's a far simpler model than memberships and courses and it's the easiest to sell and is basically a more leveraged version of your 1-1.
Stop creating new offers and focus all your energy into growing one thing.
Implement the 5 ones if you want the fastest route to 10K months and beyond.
Lesson 2: Design Your High-Ticket Group
In this lesson, I share my favourite simple scalable business model which allows you to grow to 20K+ months only working a few client-facing hours a week.
Then we get to work designing your high-end group programme so you can see exactly how this could work for your niche.
We dig deep into what people will (and won’t) pay for and what programme structure best leverages your time whilst delivering incredible client results.
Key Takeaways:
Clarity and depth of niche matters more in group programmes than it does 1-1.
Work with clients who you can deliver massive value to, who have a bleeding neck problem and can afford your services.
The timeframe of your programme should match the time it takes for you to deliver your programme transformation.
Implement the Goldilocks Group Programme Structure to leverage your time, serve deeply and scale:
A pre-recorded curriculum pathway frees up your time to serve and support deeply. Optimise this for learning and to show progress.
Live support (which can take many forms) is the magic in your programme which keeps people accountable and allows them to get help. This could be as little as 1 hour a week.
Community: people come for the content, but stay for the community
Lesson 3: Evergreen Marketing and Sales
Launches are exhausting and unpredictable. They work… until they don’t.
In this lesson, I share my rationale for why evergreen programmes work better for everyone (your sanity, bank balance, marketing & sales and clients).
Then you learn the marketing and sales systems you need in place to enrol into your group programme on a rolling monthly basis.
Key Takeaways
Evergreen group programmes allow you to increase your income month on month, always have something to sell when your audience needs it and implement a more consistent, relaxed sales process.
You can still take holidays (I take August off and all school holidays).
Aim to grow your audience by 100 new people every single month.
Implement simple automations to convert those ready to buy right away
Create ‘The Netflix Effect’ - so those who aren’t ready to buy now binge on your content
Create a monthly sales ritual to enrol new leads for one week a month
Implement a ‘go deeper opportunity’ each month to build connection, share your USP and sell without pressure.
Obsess over your sales strategy - sales call? Sell by chat? Sell by pdf? Know your figures.
Q&A & Live Offer Critique
