⏰ Limited Time Offer: Available 18–22 August only
Prefer to learn at your own pace, without the live calls or the higher investment of my 6 month mentorship?
Introducing Amplify Self-Study: my complete framework to create & scale an evergreen group programme without the deadlines or group calls
✅ Upgrade to full Amplify any time in the next 12 months and have your investment credited in full.
I came to Gemma wanting more time and energy and I absolutely got that and so much more. What I got was an end-to-end system for how to create, market and sell my programme. I went from working 40+ hours a week to 25 hours, making more money.
Emma Taggart
Stop repeating the same advice to different clients every week
Maybe your days are crammed with 1:1 calls: Sarah on Monday, Chris on Wednesday, Melissa on Friday… and deep down, you know you can't keep running your business this way forever.
Or maybe you've dipped your toe into group programmes... but every time you launch, it feels like pushing a boulder uphill. You finally fill a round, deliver it live, and the moment it ends… you're right back at zero, wondering how you could ever grow it into something steady and scalable without exhausting yourself.
One thing you know for sure: every time you read a post about hustling harder or 10x launches, you think: that’s not the business I want to build.
You’ve worked hard to build your business and reputation, but your income is still tied to your availability, your calendar stacked like a game of client Tetris.
You know there has to be an easier, smarter way to grow.
And deep in your belly, an idea has been brewing for years.
What you really want is simple: serve more clients in less time
A way to take the work you've mastered 1:1 and deliver it to more people, more powerfully, in less time - without sacrificing the quality of results.
One brilliant programme that becomes the cornerstone of a spacious, scalable business.
That's what we build inside Amplify Self-Study.
Why I created this version of Amplify
There are a few different reasons, really.
Some people want my help but don’t have the resources for my 6-month mentorship programme (£4,000 + VAT).
Others know they don’t thrive in group programmes: maybe you compare yourself to others, get distracted, or find different personalities and energies draining. It just doesn’t bring out the best in you.
I get that full Amplify isn’t the right fit for everyone, but I know the course part of it alone is world-class. My clients tell me on a weekly basis how simple, clear and structured it is. Teaching and creating curriculums is my zone of genius.
What I’ve created in Amplify is the curriculum to design an evergreen programme you’re proud of, that delivers incredible client results, and to fill it ethically and sustainably using good marketing so you make great money.
I break it down for you so you can implement each step without feeling overwhelmed or procrastinating.
If you’re self-motivated to do the work, Amplify Self-Study gives you the exact steps to progress - and the option to upgrade to full Amplify any time in the next 12 months, with your payment credited in full.
How I cut my delivery to 3 hours a week, grew to £20K months… and finally built a business I didn’t need a holiday from
Hey, I’m Gemma Gilbert.
A few years ago, my business looked a lot like yours might now.
I was fully booked with 1:1 clients. On paper, it looked like success. But in reality, I finished most days too drained to even hold a conversation at dinner. I was missing dog walks, scrambling through school drop-offs, and building exactly the kind of business I'd started my own company to escape.
So, I tried all the usual ways to 'scale' beyond 1:1.
I launched a membership and grew it to £10K months, only to realise the model was overly complicated and lacked the close client relationships I loved most.
I tried every format of group programme and ended up stuck in relentless launch-and-deliver cycles that made marketing exhausting and left my income back at zero once it finished.
I juggled so many offers that I completely lost sight of who my ideal client was and what I was actually known for.
I thought to scale I needed to keep adding more. More offers. More exhausting launches.
But I actually found the answer in doing less.
Simplifying everything down to one brilliant programme I could enrol clients in with ease.
One offer, available all year round
When I stripped everything back to one well-designed group programme and set it up to run evergreen so clients can join every month, everything shifted:
I cut my client delivery hours down to just 3 per week
Clients started getting better results because they had structure, community, and support
My income became steady - £20K months - without the constant pressure of launches or chasing high-ticket 1-1 clients.
I finally had the freedom to go the gym, enjoy slow dog walks and be present for school pick-ups without checking my phone
That's the model I now teach inside Amplify Self-Study:
Design and grow one world-class group programme that's built to last and enrol clients sustainably, so you can build a business that enhances your life instead of consuming it.
The beauty of an Evergreen Group Programme
Get known for doing one thing really well so you get easily referred
Create your curriculum once and never repeat yourself again
Serve clients deeply in just 3 hours a week
Enrol clients any time and move away from high-pressure launches
Wake up to leisurely dog walks, creative time in your calendar and Fridays off
How to build a group programme that actually works
Let's face it, most of us have been in poorly run group programmes. Too big. Too shallow. Built to hit a coach's revenue goals, not to get clients great results.
That's not what we're doing here.
As a former teacher, I design programmes for learning and impact, not just income. A group programme isn't just a way to work with more clients - done right, it's how you clarify your positioning and deliver better results.
Inside Amplify Self-Study, you’ll follow my curriculum for structuring your content so transformation happens step-by-step, with clear milestones and built-in accountability, not just hoping enthusiasm carries people through.
CLIENT RESULTS
“I’m now filling the programme each month, without doing any sales calls… and hit my first 10K month” - Joanna Lott
“Every day I’m getting messages from people asking if they can join my programme. I deliver better outcomes for clients and have more time to spend with my family” - Gareth James
“Amplify taught me to generate consistent leads, consistent income and I’m making more than I was making before” - Emma Taggart
How Amplify Self-Study works
Amplify Self-Study is the full Amplify training library without the live calls and feedback.
You’ll get immediate access to my proven, step-by-step process for creating, selling, and growing a world-class group programme - without live calls, coaching, or community support.
You’ll work through:
Clarify your offer and positioning – hone in on the one thing you want to be known for and package it so it’s easy to buy (this is key when you transition to group)
Design a curriculum clients complete – turn your 1:1 process into a structured programme that delivers results without you repeating yourself
Simplify your marketing ecosystem – focus on one channel, one message, one repeatable process for consistent leads
Set up your evergreen enrolment cycle – create a simple, sustainable path that brings in new clients every month without relying on big launches
Learn to lead a group powerfully – develop the skills to hold space, manage energy, and support multiple clients without burning out
What’s included
Lifetime access to my full Amplify curriculum & templates.
All future updates at no extra cost.
Optional upgrade to full Amplify any time in the next 12 months with your payment credited in full (from the date of purchase).
What’s not included:
No weekly calls or 1:1 coaching.
No copy feedback, ads pathway or ads clinics.
No group community.
This is designed for independent, self-motivated business owners who want my process without the calls or group space.
Want personalised guidance alongside the training?
Add a 1:1 support package for an additional £1000 + VAT, which includes 4 x 45 min Strategy Calls with me over 6 months to get targeted feedback and help you move faster.
“I had 15 sign-up for my initial offer live on my webinar for the group programme, giving me revenue of over £17K. I’ve gone on to help over 35 doctors in the first year of business with the programme.”
Jo Watkins - Business Coach For Medics
Is Amplify Self-Study right for you?
Amplify Self-Study is for experienced service providers with a proven offer and paying clients who want to grow sustainably with a leveraged group programme.
You’re tired of chest-beating hustle culture and complicated launch formulas. You want a simpler, scalable way to serve more clients without burning out — and you’re ready to follow a proven framework at your own pace.
You might be:
Stage 1: Fully booked 1:1, ready to launch your first group
Your calendar is full and you’re trading hours for income. In Amplify Self-Study, you’ll work through the steps to design and launch your first group programme, enrol your first clients, and refine it based on real feedback.
Stage 2: Successful groups, stuck in launches
You’ve run group programmes in cohorts, but filling each round is unpredictable and exhausting. You’ll learn how to transition to evergreen delivery with marketing and sales systems that bring clients in consistently.
Stage 3: Evergreen programme, ready to scale
You’ve got an evergreen group running but want to grow further. You’ll discover how to sharpen your positioning, refine your programme, and increase enrolment with sustainable, repeatable systems.
You’re a great fit if:
You’ve worked with paying clients and can show results
You have an existing audience or referral network (an email list, social following, or steady referrals)
You prefer working independently at your own pace.
You want a simple, proven process to follow without live calls or group spaces.
Amplify Self-Study isn’t for you if:
You’re new to business and aren’t clear on your offer yet
You want to sell low-ticket memberships or courses under £400
You want a quick fix. This is a proven system but it takes focus and commitment
You want lots of coaching, feedback, or community.
By the end of Amplify Self-Study, you’ll have:
✦ One clear group programme – packaged, priced, and positioned so it’s easy for the right clients to say yes
✦ A pre-recorded curriculum that works – clients move through it step by step, completing it and getting results without you repeating yourself every week
✦ An evergreen marketing system – a simple, repeatable way to bring in new clients every month without big launches or being glued to social media
✦ Space in your calendar again – you’ll no longer be juggling multiple offers or wall-to-wall 1:1 sessions
✦ Confidence as a group leader – you’ll know how to hold space, manage dynamics, and keep clients engaged and supported
Investment
£995 + VAT
Upfront
4 payments of £275 + VAT
Monthly
✅ Add four 45 min 1-1 calls for an additional £1000 + VAT
✅ Upgrade to full Amplify within 12 months and your investment is credited in full
Final thoughts
You’ve been thinking about building (or fixing) your group programme for a while now.
Maybe you’ve got a great 1:1 offer but you’re maxed out on time.
Maybe you’ve run groups before but filling them feels unpredictable and exhausting.
Or maybe you’ve been sitting on the idea for months, even years, because it all feels too big to start.
Amplify Self-Study takes away the guesswork. You’ll follow the exact process I use with my mentorship clients, step-by-step, in the order that works, so you can finally move from “someday” to “it’s done.”
You’re in control of the pace. You can work through it in a focused sprint, or fit it around your existing commitments. And if you decide you want my live support later, you have the freedom to upgrade to full Amplify at any point in the next 12 months, with your Self-Study investment credited in full.
Enrolment closes Friday 22nd August - once the doors close, this version won’t be available again until next year.
This is your chance to stop circling the idea and start building the kind of group programme that gives you more time, more reach, and a business you actually want to run.
“Since I've started, I have had two 10k months, which is something I never ever thought was possible” - Lauren Leopold
“On average we’re bringing on between two and three coaches a week without having to launch. And that for me is way more comfortable than bringing on 15 at one go” - Dan Smith
“It’s been a level up in my mindset, how I approach marketing and sales. How I think of myself as a business owner.” - Sarah Clarke
FAQs
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I work with clients in a wide variety of industries. I have worked with coaches (business, leadership, poker, health, mindset, sales), therapists, tutors, physical therapists, fertility experts, dog trainers, sleep consultants and more. The common thread is they all want to create a more leveraged model to serve their clients in a group, and sometimes hybrid group and 1-1.
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Of course you can. Many do.
But most people come to me when they’re tired of winging it. You want to avoid the missteps and time-wasting that comes with trying to figure it out alone
Maybe you’ve spent months creating a course outline in your notes app, piecing together free advice and you’re still not sure how to structure your offer, deliver it well, or get clients to actually sign up.
You might have thrown together a group programme before, but it felt scrappy and you have no idea if you were doing it in the best way to keep clients engaged and getting results.
And for many, the hardest part is consistency: without the right marketing and sales systems in place, each time you try to enrol clients feels like starting from scratch, with no clear way to fill your group again and again.
This is why so many swear off groups altogether, because when they’re not set up the right way, it’s exhausting. You pour energy into creating your programme only to have a handful of people join, results are hit-and-miss, and it feels like a heavy lift every single time.
That's exactly why I created Amplify - to help you do things differently from the start.
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Absolutely. Amplify Self-Paced will guide you through looking at your existing client base, where you have the most credibility, who you can deliver the biggest ROI to and where your zone of genius is to hone in your profitable niche.
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Yes. About half my clients join with an existing group programme. Either because they want to shift from a cohort model to evergreen and remove high-pressure launches, or they already have an evergreen programme but want to improve their messaging, marketing and sales systems to enrol more clients into it.
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The beauty of Amplify Self-Paced is that you can decide your own pace through the content.
In full Amplify, I recommend my clients ring-fence 3-4 hours a week to move through the content and implement.
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Nope! I’ll share my favourite tools but there is no requirement to use them. I show you how to create a minimum viable product which costs virtually nothing.
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It’s kind of up to you. I’ve had clients take their group programme to market within a month, and others have taken 3-6 months. You can be the tortoise or the hare. There’s no right or wrong - just your own timeline and how much time you can commit.
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No. There are a lot of people who will teach you how to build a ‘high-converting automated webinar’. The problem is, these are tech-heavy, cumbersome to create, and often they don’t work - and it’s hard to figure out why. Plus, they’re often filled with salesy BS instead of actual value.
Personally, I don’t love buying from automated webinars either - it feels impersonal and salesy.
I prefer creating buying experiences that are led by human connection. That might be live workshops, sales calls or chatting via DMs and sending people to a google doc or sales page.
You may want to test an automated webinar once you’ve mastered selling your programme, but I don’t believe it’s a sensible place to start. It’s too easy to put in a shit load of work and make no sales. Automation follows mastery.
If you want to create an automated webinar, I’m not the best person to help you with that.
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As soon as you enrol, you’ll get access to the course content.
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You can upgrade to full Amplify any time in the 12 months from date of purchase and I’ll credit your full investment.
Full Amplify includes 2 x weekly group coaching calls with me, support with Facebook /Insta Ads + a monthly Ads clinic, a monthly private session with our Amplify 1-1 coach, feedback on everything you create from our Copy Coach and a wonderful community of peers.
You can read the full details here: