What every sold-out group programme has in common (and how to apply it to yours)
60-minute recorded workshop. Instant access.
Wow.. this workshop is incredibly powerful. It was one of those experiences where a lightbulb finally went on. My slightly neurodivergent brain, that needs things explaining in 25 different ways to make it stick, went “ping” and now I’m on fire with possibility and excited to play.
Jacquie Shenton
You built the group. You poured in the depth. So why isn’t it selling like it should?
The content is solid.
You’ve mapped out the modules, structured the support.
People say, “This sounds amazing!”
But when it comes to sales?
It’s slower than you hoped.
You’re getting polite interest — not committed yeses.
And you’re starting to wonder:
Is it me? Or is something missing?
Here’s the truth: some group programmes are easier to sell than others.
Not because they’re better.
But because they’re built differently.
Over the past six years, I’ve sold just about every kind of group offer you can imagine.
I’ve tested what works, what flops, and what gets a “maybe later”.
And I’ve helped hundreds of coaches, therapists, and service providers do the same.
Through all of that, one thing’s become clear:
The group offers that sell consistently all have a few things in common…
Introducing: The 9 Elements Of Every Sellable Group Programme Workshop
A practical, belief-shifting workshop for coaches, therapists, and education-based experts who want to build group offers that fill with more ease, integrity, and clarity.
Based on 6+ years of testing everything from sprints and memberships to high-ticket containers, this workshop distills what actually works.
You’ll learn:
Why selling ‘group’ is different
You’re great at solving problems for individuals.
But group? It brings up new questions:
“Will people get enough value?”
“How do I explain what it is without a 20-minute voice note?”
We’ll look at the mindset + structural shifts that make your group offer feel like an easy yes — without needing to overdeliver or drop your standards.
The 9 elements of every sellable group programme
There’s no one-size-fits-all formula — but there is a pattern.
You’ll learn the 9 elements that make your programme both the logical and emotional choice for the right people — and how to bring them together to craft an offer people are genuinely excited to join.
What to do when people say “sounds great… but not right now”
It’s not always price. Or timing. Most of the time? It’s the offer. Or how it’s being positioned.
You’ll learn the subtle gap between interest and commitment — and the small, powerful shifts that turn polite maybes into aligned yeses.
This is for you if…
You’ve launched a group offer before, but selling is felt hard
You’re thinking about creating your first group and want to do it right
You want a simpler way to sell, grounded in trust and resonance
You’ll walk away with:
A clearer understanding of why your offer isn’t landing (yet)
The 9-point filter to refine your existing programme or build your first
Confidence in how to position and structure your group so it becomes the obvious next step for the right people
